NHL Leads the Way with Alternative Marketing Strategies for the Evolving Sports-Media Market
NHL the First Professional Sports League to Team with Sling Media
"The NHL has consistently been at the forefront of embracing new technologies to empower and grow their fan base and we are incredibly proud to have them as our first sports league partner"
"NHL fans get more of their information through digital means than any other professional sport, "Keith Ritter, said in a statement. "As the first major professional sports league to have an official presence on MySpace, we can give the community access to NHL coverage in a very unique environment."